Task: Branding consultant and content designer
Programs: Photoshop, Premiere pro, Illustrator, Indesign, After Effects, Audition & WordPress
For the last couple of years I have been a branding consultant and content designer for a startup called Pictoboards that are making motivation boards for kids. I have been creating brand awareness and recognition, worked on their brand personality and communication and helped finishing their brand toolkit. I have worked with video and animation, marketing kits, social media content and strategies, business strategies, banners, posters, stickers, flyers, photography, online campaigns and analysis of the market, competitors and target group.
Task: Make the audience wanting to buy a Strawberry Daiquiri to taste a bit of California. A feeling of being at the CA beaches while drinking the cocktail
Programs: Premiere Pro & After Effects
I wanted a video to demonstrate my expertise in filming and editing skills. So I made a fun little commercial from Venice and Santa Monica beach. When drinking a Strawberry Daiquiri I always think about the beaches in California, and I wanted the audience to taste a bit of California while drinking the cocktail.
I filmed the commercial with my DJI Osmo Pocket and edited it in After Effects and Premiere Pro. I filmed while rollerblading from Santa Monica to Venice for a better timelapse effect. In editing I worked a lot with Lumetri color, time remapping, transitions and 3d text animation.
Branding consultant and content designer
I joined Pictoboards in the end of post production. Meaning they already made the visual identity (icons and illustrations) and webshop but needed a business strategy as well as finding out how to create brand awareness. My first task was to make a very detailed report with internal and external analysis about Pictoboards and the market . All of the research and analysis was leading to a creative brief which was used as the foundation of a marketing campaign. Before delivering the final campaign I made a presentation for the CEO of Pictoboards.
Click here to see the presentation.
We needed to identify what resources Pictoboards have to differentiate themselves from their competitors which is why we used a Blue Ocean Strategy Canvas comparing Pictoboards to its direct competitors.
We discovered that Pictoboards have a strong visual brand identity and a quality product and differentiate themself from the competitors by using a motivating and child-friendly design as well as focusing on kids without a diagnosis. But they were lacking in creating trust and awareness.
From the value proposition canvas we were able to find a sweet spot between what Pictoboards is capable of offering and what the target audience needs.
The consumer wants a product that can structure their kids daily routines, help their kids get more self esteem, self discipline and independent responsibility as well as more quality time together as a family without many conflicts.
Pictoboards wants to offer a product that focuses on motivating kids and giving them more self esteem and self discipline as well as more time for the family to be together with less conflicts.
The Brand Identity Prism is a way for a brand to identify and transmit a precise imagery and a personal way of communicating with its target. The Brand Identity Prism helped us to sum up the internal analysis and to know how to present the brand in the campaign both looking at the communication and visuals.
As the company was still in post production we conducted a Brand Identity Prism with the CEOs view of her brand. After working with this company for over 2 years now I can say that their current identity fits the brand prism that I made in post production.
Scroll inside the iframe to see the whole site
I wanted a kids perspective of the product as it’s the kids that are using the product.
I chose Rebecca because she has a lot of charisma and with her 8 years old she fits right into the target group.
Her parents are busy and was looking to find more structure in their everyday life.
This is the video to create attention to the campaign site mentioned in the top.
As the campaign was built around conflicts and quality I wanted kids to talk about their view of these
subjects. I wanted to use an emotional selling point to make the parents feel
warm and happy looking at the the sweet and cute kids but also a
certain concern of how much the kids actually pay attention.
Facebook and Instagram video (video in other format for Instagram) for New Years.
Thanking the followers for a good year trying to built a more personal
relationship with their customers.
I needed to find a way to present Pictoboards product to the target group. I made an animation video
that in a very simple way shows how BIMO (Pictoboards motivational board) works.
I also made a couple of videos of the CEO talking about Pictoboards and its products.
To make sure that the business is not going to fail on delivering the customer’s expectations it is important to meet the customers needs. Through a value proposition canvas, I was able to find the fit between the consumers gains and pains and what Huset is capable of offering.
A model to unpack and understand the consumer trend within learning new cultures, help in applying the trend to launch successful consumer facing innovations and identifying what’s attractive for the consumers.
To sum-up my findings I often use a brand tool called Johnsons 6 questions. The questions are:
What do we do and how do we do it? Who are we here for? What makes us different? What do we value the most? Our ambition? What is our personality?
Task: PR strategies and brand awareness through creative content
Programs: Photoshop, Premiere pro, Illustrator, After Effects & Mailchimp
I did an internship at Huset-KBH working in the PR department of Copenhagen municipality creating more brand awareness and recognition to Huset and Musik cafeen (their music venue). I worked on many different assignments from creating posters and flyers to producing both video and animation for different events including Copenhagen jazz festival and Zulu comedy festival. I also worked with the monthly newsletter and came up with new innovative ways to gain more volunteers by making a market definition model, target group analysis, trend canvas, value proposition canvas, as well as key insights through quantitative and qualitative analysis.
Client: Plastic Change (danish environmental organization)
Task: This task had 3 goals. Attract more partnerships, work
more strategically with commercial partners and help them unfold the
economic and environmental potential by working with Blue economy
Programs: Photoshop, illustrator & WIX – https://becci90.wixsite.com/plastic-change
The first challenge was to attract new partnerships. I built my solution around something I called 6 success factors. 6 reasons why your company should partner with Plastic Change and adopt a sustainable business strategy.
I built a media/ marketing kit including a Plastic Change certification (small sticker) for companies to show that they are helping to reduce plastic pollution, information about how your company can reduce plastic pollution, a sustainability game, 30 day challenge and a website/ partnersite: https://becci90.wixsite.com/plastic-change
Link to the presentation including the rest of the marketing kit: https://bit.ly/2F011X
Client: Various clients and projects
Task: Logo idents for videos
Programs: Illustrator & After Effects
I have made many logo idents throughout my career. They are small animations made to give life/ make the logo more interesting. Usually used in the beginning or end of videos. This a reel of some of the idents I have made.
Client: Longo Vital (school project)
Task: Create a new Visual and Verbal Identity with focus on sustainability
During my brand design education 2 friends and I won a competition that we entered for a vitamine company called Longo Vital. The task was to rebrand the company with a new visual and verbal identity with more focus on sustainability.
Based on the key insights gathered from Longo Vitals target group we presented a solution that was primarily based on the introduction of refillable packaging and a subscription service.
Client: Apollo Music & No Angel Records
Task: Working as a creative marketing employee
Programs: AE, Premiere, Photoshop, Illustrator, WordPress, Audition
In Copenhagen I worked at the music agency Apollo music as well as helping to start their new record label (No Angel Records). I did everything from marketing videos, animation and video tutorials to posters, photography and building websites.