To make sure that the business is not going to fail on delivering the customer’s expectations it is important to meet the customers needs. Through a value proposition canvas, I was able to find the fit between the consumers gains and pains and what Huset is capable of offering.
A model to unpack and understand the consumer trend within learning new cultures, help in applying the trend to launch successful consumer facing innovations and identifying what’s attractive for the consumers.
To sum-up my findings I often use a brand tool called Johnsons 6 questions. The questions are:
What do we do and how do we do it? Who are we here for? What makes us different? What do we value the most? Our ambition? What is our personality?