Client: Longovital (school project)
Task: Create a new Visual and Verbal Identity with focus on sustainability
During my brand design education 2 friends and I won a competition that we entered for a vitamin company called Longo Vital. The task was to rebrand the company with a new visual and verbal identity with more focus on sustainability.
Based on the key insights gathered from Longo Vitals target group we proposed a solution that was primarily based on the introduction of refillable packaging and a subscription service.
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