Commercial – A Taste of California

  • October 20, 2020

Task: Make the audience wanting to buy a Strawberry Daiquiri to taste a bit of California. A feeling of being at the CA beaches while drinking the cocktail

Programs: Premiere Pro & After Effects

I wanted a video to demonstrate my expertise in filming and editing skills. So I made a fun little commercial from Venice and Santa Monica beach. When drinking a Strawberry Daiquiri I always think about the beaches in California, and I wanted the audience to taste a bit of California while drinking the cocktail.

I filmed the commercial with my DJI Osmo Pocket and edited it in After Effects and Premiere Pro. I filmed while rollerblading from Santa Monica to Venice for a better timelapse effect. In editing I worked a lot with Lumetri color, time remapping, transitions and 3d text animation.