Client: Tom Asvold

Task: Short promo video for a LA drummer

Programs: Premiere Pro & After Effects

I made two videos to promote the clients musicians career. The client wanted two videos in two different styles.

The last 10 years I have been doing a lot of promo videos for musicians. I built my promo videos with close contact with the client and using an approach called AIDA. A (attention): I try to make attractive videos that will catch the audience eyes, especially the first 3 seconds should catch the audience attention. I (interest): Making an exciting and interesting video to make the audience watch the whole video. D (desire): Making the audience wanting to move futher. Could be clicking on a link. A (action): actually clicking on the link. The link doesn’t always have to be in the video. Can example be in the faebook description.