Rebranding/ brand toolkit

  • August 28, 2020

Client: Longo Vital (school project)

Task: Create a new Visual and Verbal Identity with focus on sustainability

During my brand design education 2 friends and I won a competition that we entered for a vitamine company called Longo Vital. The task was to rebrand the company with a new visual and verbal identity with more focus on sustainability.
Based on the key insights gathered from Longo Vitals target group we presented a solution that was primarily based on the introduction of refillable packaging and a subscription service.